Why My Avatar Is a Dog’s Face

This one’s just for you.

You might’ve seen it by now—the weird purple-and-white dog face that shows up next to my name in some places as Rich Garza.

This publication is part of my company, elrrich, LLC—where I build strategy, systems, and tools that make work actually move.

It’s not a tech logo.
It’s not AI-generated.
And no, it’s not a glitch.

It’s a miniature schnauzer.
Vito.