Leadership without the bullish*t.
Work that actually works.
The Standard.
This isn’t content. This is the reset.
The Standard is for people who’ve been handed the weight of leadership with zero manual. The ones tired of playing the game. Tired of managing the performance. Still in it, but not at any cost.
I write to those people.
Every week, I send two hits of leadership clarity straight to your inbox:
The Standard Hit – the rupture. I name the quiet failure, the hidden cost, the moment that guts you.
The Standard Shift – the reset. One real move to change how you show up when the pressure’s real.
No pep talks. No polished hacks. Just real tools for real people who give a damn.
Free subscribers get:
The Hit on Monday, The Shift on Thursday.
Real stories from the edge of leadership.
Tools that help you lead without pretending.
Special discount to future courses.
Paid subscribers get:
Everything above.
Private drops I don’t publish anywhere else.
Field notes from the wins, the mess, the rebuild.
First access + discounts on every course.
Access to The Standard Chat for real-time feedback.
Why I Built The Standard?
Because I led inside systems that drained the life out of people who cared.
Where leadership was performative. Where job descriptions lied. Where burnout was normalized. And I realized the problem wasn’t the workload.
It was the absence of real leadership.
I’ve been through the trainings. Dozens of hours. I’ve read the books. Sat through the seminars. Led teams inside Fortune 500 companies for seven years. Coached managers one-on-one for the last year.
But what built The Standard?
Wasn’t the theory. It was watching what worked. What broke. What leaders carried. And what broke them.
I’ve seen what good leadership does: It builds people. It lifts the room. It makes the hard days worth it.
But I’ve also seen what happens without it: Care turns into weakness. Quiet gets mistaken for absence. And the best people burn out trying to fix what they didn’t break.
The Standard is a rebellion against that.
It’s a reminder that leadership still matters if you do it real.
So if you’re:
Carrying more than you signed up for
Leading without a playbook
Sick of fake inspiration
Done waiting for permission
Ready to lead in a way that feels like you
Welcome to The Standard. You’re not broken. You’re just done with bullshit.
